YouTube is one of the top web resources for branding purposes. It is one medium which is visited by millions of people every day for watching the visual content. If you are able to create a visually appealing content and optimize it suitably, you are likely to gain a good amount of traffic from this top resource. So, how do you go about using YouTube for SEO copywriting without diluting the branding objectives?
YouTube takes content by way of the photo albums, real videos and even a mix of both. You can directly upload a real life video that you have shot (after duly editing it) or can opt for creating a photo-based video. Main points to be noted in this respect are:
1. Photos shall be top-quality with high resolution.
2. These shall be organized sequentially in a well-thought out manner. If needed, you can even create suitable graphic images of your own to fill the gaps in content organization.
This is a crucial step in the process of video creation and, therefore, time shall be devoted to development and arrangement of content.
This step can also be used to bind the visitors to video with skillful maneuvering on what is to be shown and when.
3. Time duration of a frame being displayed and the time gap between the frames are the other two important factors which affect user experience. Appropriate time shall be given to the visitors for mental assimilation of what they are seeing. However, too much time between the frames might leave visitors waiting and they might drop out in between. You can seek opinion of people around you on whether it is too fast or too slow or proceeding at just the right pace.
4. Transition Effect: This is another feature of YouTube videos which provide you the option of choosing the way of transitioning between the two frames. This factor also has impact on user experience. You can apply different transitions between two different frames or a single one uniformly across the video. This difference has been noted in the two videos embedded below. ‘Leh Ladakh Tour’ video uses fading transitioning effect throughout.
5. Captions and Annotations: Captions tell you about the frame and the annotations tell you more that frame. Captions can be placed at predefined places- either at top, middle or bottom of the photo. The font and its size can also be controlled. Annotations, on the other hand, can be positioned at the user-desired location on the frame. You can also place links to the outsides resources within the annotations but these are nofollow in nature. These are used to send the visitors to some other location. Example of annotations is given in the ‘Leh Ladakh Tour’ video below.
6. Video Title and Description: It is better to do proper keyword research through Google Adwords and also at the Google Trends (where you can know which terms are searched popularly in YouTube and even make comparisons). These are then used to optimize the title and the description of the video. Please note that you are also allowed to place the first word as a link in the description. This can be noted in the ‘Leh Ladakh Tour’ video below.
7. Background music or voice-over: You can lend your own voice to the video, describing the story frame-by-frame. You can also opt for the already provided background music in YouTube. When lending your own voice, you have to make sure that frame display time coincides with what you are discussing or describing about it and does not overlap with the next frame.
Example: The Leh Ladakh Tour Video