Sunday, September 11, 2011

SEO for Small Businesses: Making Local Businesses Aim Global


How many businesses are global in nature? While it can be conveniently assumed that the global businesses are of medium and large scale, the small ones are essentially operating with a local focus. This local focus could be confined to the perimeter of a few kilometres or to the regional level. It is a fact that the large businesses have far greater resources at their disposal which can make them undertake any effort to promote their sales further. But, this does not mean that the small businesses will remain small or that these would be waiting for their time to be big. One of the fundamental problems faced by them is that of the financial resources required to market themselves with the aim of making it big. While this resource constraint could have tied their hands in the past, fortunately for them, the present time internet medium, with all its marketing innovations, does permit them to make some kind of marketing effort to create more chances of growth. Search Engine Optimization, or SEO, is one such method which is suited for small businesses.  

As compared with the other online marketing methods, the SEO creates far better chances of achieving the growth objectives. It provides a better return on the marketing investment as compared with the other methods as it aims at the vast majority of the search engine users and has the potential to make a significant impact on them. SEO marketing brings more online visibility to the products and services which may not be possible with any other method. So, if the small businesses want to create more opportunities with better chances of getting concrete results and at the same time, by spending within their limits, then the same can be done effectively with search optimisation.

SEO services providers carry out a number of activities which can be segmented to suit the client budget while, at the same time, reaching out to the target audience. This method can be used to focus at niche segments with proper keyword research and by focussing on the local and regional resources for marketing the business. At same time, the same work can be undertaken to direct the efforts to a more broad based market globally. This does require a lot of experience and skills on the part of the company providing these services to make the campaign as effective as possible.

Another question commonly asked is that since the SEO can be used by the small and big businesses alike, would it not be difficult to beat the big businesses in the same line of business or will it not become a costly affair to do the same? While this is true, it is relevant only for a very small proportion of the businesses. For vast majority of small business, there is considerable scope of manoeuvrability possible to make the SEO services deliver on their objectives. Even if the competition is hot on some very generic keywords, the vast majority of small businesses can skip these to focus on some more relevant long tail keywords. Further, even in the case of hotly contested keywords, small businesses can leapfrog ahead by being perseverant for a longer period of time.

Therefore, it is wrong to assume that search engine optimisation services are meant for the rich and the big businesses only. It is just that the small businesses have to shed their inhibitions and invest some part in promising online marketing efforts as per their budgets. Doing something will create chances, not doing nothing.